INDYA’s story begins in 3 gyms in Valencia, doing the same thing we do now: planning athletes’ nutrition in the most personalized way possible. We were just another nutrition service, but with an innovative and ambitious vision.

We managed to get into media projects with Redbull athletes and launched a cooking blog for athletes on MARCA.com with Chef Paco Roncero. This generated interest and we were invited to talk about it at TEDx. At that moment we decided to take our passion to the notary.

We founded IND: Sports Nutrition Institute SL. We inaugurated our track record with two awards for best entrepreneurial project. We wanted to create a professional and motivating experience for amateur athletes looking to improve their performance through nutrition.

On November 1st, 2014, after a 9-month renovation, we opened our own center in Valencia with a laboratory for measurements, a kitchen for training, and several rooms for planning. A challenge was beginning.

The service works! We ended the year with 3 nutritionists on the team, implemented a very careful methodology, and began recording data from our athletes in a mega Excel designed by our great friend Carlos San Martín.

It was a period of many workshops for clubs and federations, plus collaborations with brands like RedBull, Lekué, or Bkool. Little by little, the message and vision of personalized nutrition was taking hold.

After many months of preparation, we started developing our own Nutritional Planning Software. We bought measurement equipment to work with more information from each athlete.

We collaborated with Kuwait’s triathlon team (totally random) and began working with Marc Márquez and Álex Márquez, with whom we would complete 3 successful seasons in Moto GP. Gaaaaassss!

We released the first version of the software for our nutritionists, capable of calculating and personalizing each athlete’s nutritional plan. The experience and productivity of the in-person service improved.

We participated in various sporting events and started working in F1 with Carlos Sainz Jr. We would spend 2 unforgettable seasons with him which, along with our work in Moto GP, would push the project to another level of demand and speed. This year we started developing the app.

In March we launched the app to improve the monitoring of athletes who came to the center in person. The app surprises and we appear increasingly in media.

We are granted an R&D grant (IVACE). However, the immense investment we had made in platform development means the project is about to die due to lack of funding (or financial planning). Close call! Lesson learned.

We asked for help from a consulting firm, learned tremendously, got our act together and recovered.

We decided to step out of our comfort zone and also offer online service. We started working with some athletes remotely, including Álex Rins, Suzuki rider with whom we spent 4 seasons.

Five years after its founding, the project starts to be profitable with 500 amateur athletes per month.

Covid. Time to close. After 3 days of panic, we digitalized the complete service in record time thanks to the great team we had/have.

Fortunately, the online model convinces and we grow. We implement smart recipe switching so if you have planned recipes you don’t feel like eating, you can change them for others with the same calories and nutrients.

At the end of the year we secured our first round of funding to hire a product and technology team. At this point we are a team of 8 brave souls in a startup with great potential. Aleix Espargaró joins the project.

We switched to a subscription model and launched new app features. The service and nutritionists’ software improve substantially.

We won Valencia C.F’s Innovation Hub and started collaborating with the club’s medical services.

We created our own product and technology department led by the top among tops, Javier de la Llave. Let the party begin!

IND becomes INDYA. We achieved one of the biggest technological milestones to date: The platform is capable of creating and readjusting each nutritional plan completely automatically. However, we remain convinced that the human team of nutritionists is fundamental.

We collaborate with the Spanish Royal Cycling Federation and Pau Gasol Academy, the INDYA Podcast is born, and we close our 2nd round of funding where Pau Gasol, Iker Casillas, Rudy Fernández, and Álex Rins join as investors. What a high!

We integrate with Strava, Training Peaks, Apple Health and Connected Health. Real-time nutrition is now a reality and now the diet follows you.

We launch a program for trainers to offer our service and in a few months it’s a success. We begin collaboration with Crown supplementation brand. We start preparing the software to be able to license it to other sports nutritionists.

20,000 athletes follow us on IG, 1,600 leave their rating in the Stores with an average of 4.8 out of 5 and we close the year with 3,500 recurring subscribers per month. We continue making History!