Too unique
We are a team of sports nutritionists who are passionate about science,
but firmly believe that nutrition doesn’t work in a generic or theoretical way,
it must be applied to each individual in each specific moment.
Nutrition and physiology guidelines offer generic advice or recommendations based on studies conducted under very specific lab conditions, but in most cases, these recommendations don’t fit the reality of each athlete (especially if they’re an amateur).
Technical Customization
At INDYA, we always start with scientific evidence to calculate and plan the nutritional and energy needs of each athlete. This type of personalization involves, for example, planning the grams of protein per kilogram of body weight per day based on their individual data.
Contextual Personalization
This is the truly complex type of personalization and the one that has caused us the most headaches. It’s what allows the plan to adapt to the athlete’s preferences, schedule, habits, logistics, family, coffee breaks, desserts, meal prep, or social life. In short, it’s what enables adherence.
Integral vision of the athlete
As you know, our body is an extraordinarily complex system in which many variables interact. Improving health and performance is a multifactorial work, which forces us to understand the athlete as a whole in order to make the best nutritional decision.
The big picture
As nutritionists, we often work in the dark. Our solution is to collect data from other sensors and apps to objectively understand how what the athlete eats impacts their performance and health.
Today, it’s HRV, heart rate, kilometers, training zones, caloric expenditure, menstruation, sleep, glucose… In a few years, it will be hormones, genome, microbiota, urine, body temperature, sweat rate, and other biomarkers.
We’re excited by the idea that, someday, through device integration, we’ll be able to see the athlete’s full picture to truly understand how their body works. It might be a utopia, but it’s what drives us forward.
Diet follows you
No one can or wants to follow a diet. We’ve seen it firsthand, both as nutritionists and as athletes. We didn’t succeed by fighting the problem, so we used technology to work around it: If we can’t follow a diet, let’s make the diet follow us.
From the rigid diet…
Until yesterday, the way to eat well was called a diet and it was printed on paper. Diets are rigid like train tracks: if you go off, you derail. A diet is far removed from a person’s changing reality and motivation.
These are fully delimited plans. A weekly unit that is repeated for a month. However, we all know that as soon as we leave the consultation with the nutritionist, changes and unforeseen events begin.
If something changes you need to call your nutritionist to adjust it, which is unfeasible for both parties. The athlete gets frustrated and quits when they “can’t follow it”, get bored of eating the same thing, or it’s too much of a sacrifice.
…to flexible planning
Plans Change. Sometimes due to the unexpected, almost always because of tight schedules, and occasionally because of the weather, forgetfulness, procrastination… life itself.
We have been working for years to make each meal or training block an independent unit that can be modified, added or deleted without altering the nutritionist’s strategy or the athlete’s preferences.
The google maps of sports nutrition
Many people don’t know what they need to eat if their context changes. What do I eat for dinner if I’ve been sleeping 40% less for 3 days? What do I eat for breakfast if I’m going to do sets instead of strength training? What do I eat if the meeting has been extended and I have Crossfit in 30 minutes?
The road to a goal is full of changes, especially for amateur athletes. If Google Maps didn’t readjust your route when you took a wrong exit, had a construction site or needed to detour for gas, you’d close the app and ask someone.
INDYA plans nutrition in a personalized way, recalculating it in real time if your day changes. It is another way of understanding nutrition. It is not a one-month diet, it is a nutritional plan that adapts to you and evolves with you until you reach your goal.
Making nutrition visible
The human body is a spectacularly complex, astonishing, and beautiful system… but it’s invisible. And when something is invisible, it’s hard to understand or truly value.
Technology is beginning to make what happens inside us visible. This will increase awareness of the impact that nutrition has on both health and athletic performance.
Black box and trial-and-error system
Although technology will help us to visualize what is happening inside each person, we conceive the body as a black box system, in which we relate what goes in (nutrients) and what comes out (performance/health) to interpret what is happening inside.
In INDYA we start from the scientific evidence and, little by little, we learn from the historical data of each athlete to go from theory to reality.
To maintain a long-term nutritional planning is the only way to work with trial and error to reach the best solutions for each person.
More analysts than nutritionists
Technology should be an aid to the professional. The nutritionist should not have to be calculating, recalculating, designing plans or changing recipes. Technology will give him/her the data and the time to analyze it, make decisions and talk to each athlete.
INDYA already measures what happens in the context of a person in real time through devices and activity apps: how they have slept, how their nervous system is, how much and how they have moved….. Now it is up to the nutritionist to analyze this and factor it into their decisions.
Enjoying the process
We strongly believe in habit as a pillar of health and performance. And the only way to make something sustainable is to make it enjoyable.
TO LOOK FOR A REASON
Set ourselves challenges that keep us motivated and take advantage of the process to learn new recipes, understand our bodies better or train with friends.
Nutritionists have the responsibility to make the process sustainable and motivating, because it will be the only way that it will end up becoming a good habit that will lead you to your goal.
EVERY MEAL, AN ILLUSION
INDYA already allows us to allow the food layer to be chosen by the athlete. Making each meal an illusion is key to adherence and eliminating misconceptions.
We want sports nutrition to be less like supplements, fad diets, tuna rice or 15-day abs; and more like science, physiology, data, gastronomy, technology, motivation, habit or common sense.
8 reasons why we developed this technology
Personalize the nutritional plan down to the last detail so that each athlete feels it is his or her own.
Make the nutritional plan flexible so that it can adapt to the changes that arise every day.
Make nutrition visible so that it can be analyzed and increase the athlete’s awareness.
Convert your nutritional needs into the recipes you like best.
To have a holistic view of the athlete to better understand him/her and make better decisions.
To have the solution in real time, to free the nutritionist and be much more useful.
Find patterns of success that will allow us to create predictive models in the future.
Save time to offer a more personalized and human attention.
It’s time for nutrition
Nutrition has always been the great underdog of sports performance. Now, technology gives us the opportunity to be protagonists and give this profession the place it deserves.